How to Set Your Pinterest Business Profile Up for Success

Improve Pinterest Profile.png

1. Make a Pinterest Business Profile

If you haven’t converted your Pinterest account to a Business profile yet, now’s the time. Business profiles have valuable features that personal accounts don’t have. For example, you’ll be able verify and claim your website, Instagram, Etsy Shop and YouTube account to prove business credibility. You’ll also be able to run Pinterest ads to expand your reach, as well as unlock important analytics and audience insights.

2. Claim Your Website

As mentioned above, it’s important that you claim your website to prove your business’s credibility on Pinterest. Click here to claim your website in just a few quick steps! If you don’t have a website, be sure to contact me and we’ll get you one in no time. 😉

3. Write a Concise Business Description

Pinterest’s algorithm pulls key words from various areas on a user’s profile. So, just when you thought your headline didn’t matter –think again. For example, instead of your Pinterest headline saying, “Shauna Carlson,” you’ll want it to be a bit more descriptive so people can find you. Try something like, “Shauna Carlson | Interior Designer | Decorator | Home Stylist” so those key words will be associated with your profile when people search them. You’ll also want a concise business bio telling users what you do.

Shauna Carlson of Essie Brands Pinterest Profile Screenshot

4. Optimize Boards and Descriptions with Key Words

Again, with the key words –I know. But once you begin utilizing them throughout your profile, you’ll get into a good rhythm with it and begin to understand what your potential customers are looking for. Be sure you’re peppering in those relevant key words in your board titles and descriptions –it makes a difference and will only strengthen your profile in the eyes of Pinterest! For a deeper understanding of the Pinterest algorithm, key words, etc., read more here.

5. Create Eye-Catching and Branded Graphics

Want a profile that really stands out? Then, you’ll want to make sure you’re creating Pinterest graphics that align directly with your branding. Include things like your company colors, logo, website, and attractive images so your audience begins to recognize you. Try to keep it consistent and incorporate similar elements in each original pin you publish. P.S. Pinterest also scans the wording on graphics, so be sure to take advantage!

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6. Optimize your Pins with Key Words

Just like your boards and profile info, you’ll want to use a similar thought-process when writing your pin descriptions. Those descriptions will help the algorithm recognize what your pin is about and organize it in the smart feed accordingly. Don’t be slackin’, now!

7. Pin Consistently

Just like most things, you’ll need to work at your Pinterest business account regularly for it to grow. The general rule of thumb is to pin at least 5 times per day –75% of which is your own original content, and 25% of which are re-pins from users in a similar niche. If you’re wondering how on earth you can possibly keep up with pinning content each day, then see your next step below.

8. Join Tailwind

Tailwind is the best Pinterest management software out there. Not only can you schedule numerous pins ahead of time, but it allows you to schedule the same pin to multiple boards at once –which ultimately fills up your smart schedule quicker than you could ever do through the Pinterest web browser. I also can’t get enough of the Tailwind Tribes feature, where you’re able to connect with similar users in your niche and share each other’s content. Huge game-changer and necessity if you want to get some serious growth through Pinterest. Want to try it for free? Click here to start your free trial.

Interested in reading the full list? Then, you’ll love this printer-friendly Pinterest checklist —which is filled with all the little-known steps you’ll need to find success on Pinterest. Just enter your info below, and I’ll send it to you instantly!

Pinterest Checklist for your Business Account

 Pssst! Be sure to pin this article for others to enjoy! 😉