Benefits of Using a Marketing Consultant
In a world of innovation and technology –it’s no wonder freelancers, contractors, and consultants are becoming a popular option now for companies. With telecommuting and remote work on the rise, entrepreneurs are discovering endless opportunities to turn their specialties into successful online businesses.
As a marketing consultant myself, I think I can speak for many when I say the freedom to control your own schedule (and really everything else) has been well worth the jump. But why as a business, you ask, would working with a consultant versus someone in-house be worth the investment? Let’s dive in and find out, shall we?
1. You’ll Save Money
I put this as number one, because well –who are we kidding? We’re all trying to save money over here! With a consultant, you’ll only pay them based on the project or timeframe you need them for. So, forget paying a full-time salary, overhead costs, benefits, and training –pay someone solely for the work you need done!
2. Specialized Expert
Unlike an in-house marketing employee, a consultant will typically have an area of expertise that you would seek them out for. Looking to switch up your social media strategy or to up your SEO game? There’s an expert for that.
3. No Training
Typically, it takes an in-house employee about 6 months to get up to speed with a new job. A consultant? The matter of days! Sure, if you outsource, you’ll have to familiarize them with the company specifics –but the job, they already know. No training required!
4. Efficient and Productive
Since training isn’t required, consultants tend to be 100% productive from the get-go. They’re used to jumping into projects rather quickly and require little hand-holding or guidance. Have an urgent project with no time for your lengthy onboarding ritual? Then, you can expect your consultant to turn it around in no time!
5. Tax Deductible
The money you invest in your contractor is tax-deductible for your business –score!
6. Fresh Perspective
A marketing consultant has a fresh outside perspective, which can be quite refreshing when you’re strategizing your marketing goals. Additionally, a third-party will analyze things differently (which will benefit you!) because they’ll be more objective to what’s working and what’s not and aren’t personally vested in your company.
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