How to Grow your Social Media Accounts in 3 Easy Steps
In case you haven’t already heard –less than 6% of your social media followers are actually seeing your content. I know, right? SUPER FRUSTRATING. So if you’ve been following along, you may have learned a little bit about the ever-changing algorithm, and its drastic effects on your organic (free) reach. With that being said, it brings us to our next question –how do you actually grow your following (despite the algorithm)?
1. Stop Reinventing the Wheel
Considering the tiniest percentage of your followers are actually seeing your posts, it’s time to stop reinventing the wheel every single week (check out my repurposing method, here!). Social media is all about building true, meaningful connections with your audience –and if you’re spending all your time creating new captions, new graphics, new this and that –you’re missing out on what you should be doing in step 2!
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2. Build Connections
Now that you’ve cut down some time on recreating content every day (try Smarter Queue or Tailwind for scheduling ahead!), let’s get to what you should be doing to grow your social media accounts –building connections! I think it’s safe to say that social media isn’t just called “social” for nothing. So, if you’re hiding behind your computer screen, lurking around on people’s pages –and not really doing anything else, you’re probably not seeing much growth, right? RIGHT! This is because the algorithm wants users to create a community on their channels, make connections, start conversations –and utilize ALL their features.
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