The Best Marketing Tools and Resources for Entrepreneurs
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1. smarter queue
I’ve used everything from Buffer to Hootesuite —but nothing quite compares to Smarter Queue. This social media software easily organizes your content into categories, so you can simply drag-and-drop into the time slots on your weekly schedule. You’re then able to add a bunch of content to each category’s queue, create numerous text variations and media for just one post (so you can stretch it!), and then watch it do its magic. Smarter Queue recycles all your content so you aren’t reinventing the wheel every week. Love it and highly recommend.
You’ve probably seen me go on and on about this one –but hey, what can I say? I can’t help it! Not only has Tailwind helped me post pins daily, but it’s also contributed to a majority of my website traffic in the matter of months. The board insights, Smartloop, and Tribes also happen to be some of my favorite features. Be sure to click here to get your first month for free!
ConvertKit is highly recommended my most online businesses and bloggers. In fact, it was created by bloggers for bloggers! I’ve heard of so many people making the switch from Mailchimp to ConvertKit because it doesn’t charge you each time a subscriber joins multiple of your lists like Mailchimp does. It’s also much easier to juggle multiple opt-in incentives and allows you to embed forms directly to your site…not to mention excellent customer support. Feel free to try a 14-day trial, here!
For those of you looking to do some of the creative on your own, look no further than Canva or PicMonkey! They both have some fantastic capabilities and are very user-friendly –even if you’re a complete stranger to design. Canva has a basic membership for free, which includes a variety of design templates, fonts, and images. You can upgrade for access to the pro features for a very low cost, as well. I also have a PicMonkey (and Photoshop 😊) membership for some of the more advanced design features it has. Certainly, worth checking both out!
5. Keyword Tool
Bloggers, this one’s for you! If you know anything about SEO, you know key words are “key” 😉 to increasing your search rankings in Google. Be sure to use this Keyword Tool for inspiration on which long-tail phrases you can incorporate into your blog posts!
Looking for feedback from customers or event attendees? Then, consider Survey Monkey—a quick-and-easy way to collect information and compile data. It’s even great if you want to collect, review, and manage online applications, or even has a Wufoo form component for accepting payments and other various data.
Trying to manage multiple projects at once? Then, you’ll probably need a project management software to keep you and your team on track. Asana is a great online platform for creating and managing projects, tasks, due dates and more. You can also assign your team different projects, so everyone knows who’s doing what, as well as check off items when they’re complete. Great way to stay organized!
Now, you’ll probably want a go-to editing app to beautify that Instagram of yours, am I right? I highly recommend using ColorStory because of its unique filters and photo-effects. Although there are some filters that require you to purchase, it still has a nice starter pack of options –and even an Insta-grid previewer for you to schedule reminders to post to Instagram.
If you’re looking to take a DIY approach with your website, then I’d recommend starting with Squarespace. Squarespace offers a variety of user-friendly website templates to customers, making it fairly easy to navigate and design. It has numerous incredible features, such as built-in integration forms, slideshows and galleries, blog integration, e-commerce capabilities, and so much more –all in a simple drag-n-drop format. I am also in love with the analytics portion, which walks you through traffic sources, popular content, and user activity –just wow!
Powered by Creative Market
10. Creative Market
Creative Market is awesome if you’re looking for themes, stock photos, fonts, templates, mockups, and more! They also offer weekly freebies, delivered straight to your inbox for download –be sure to check it out!
If writing isn’t your forte, then you’ll probably want to make Grammarly your new best friend. It’s an awesome tool that checks your text for grammar or spelling errors as you write, so you can avoid those embarrassing typos before you hit “publish!”
If you’re planning on sharing files with clients or co-workers, Dropbox is a great option for doing so. Simply create a free account and store and access all your files from anywhere in a snap.
Is Instagram your preferred way to promote your business? Then, you’ll want Linktree, or Link in Profile to add multiple links to your Insta profile! I always use Linktree for my clients, as they have multiple blog posts they’d like to drive traffic to each month. It’s also very easy to use –just create an account and copy and paste the links you’d like to show in your profile, give them a title, and rearrange the links as you please. Then, paste your bio Linktree link into your Instagram profile –voila!
Well, there ya have it –some of my favorite marketing tools and resources for busy entrepreneurs, like you! For my full list of resources, click here. If you found this article helpful, be sure to pin it for later!